ADC Portfolio Night | Berlin

Campaign design, 2015
Role: Creative direction, art direction
Agency: McCANN

Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place all over the globe on the same day in May (think New Year’s Eve celebrations, but specifically for the next generation of talent entering the advertising industry), organized and curated by Art Directors Club New York. The best of the present — renowned international creative directors — meet and mentor the best of the future — aspiring young advertising creatives — in industry hubs across the world.

In 2015, held in Berlin, Germany, it was hosted by McCANN, the agency I have been working for.

My task was to develop the whole design identity for the event in a short period of time, which included a poster as the main hero, post cards, flyers, personalized t-shirts, badges, cups, pointer plates, stamp, menu, event-app etc.

Editorial version of the poster was accompanied by articles online and offline in such magazines as PAGE, W&V, Superior Magazin, brandeins.

The heart of the visual is the famous Berlin TV  Tower standing in the center of the city at Alexander Platz. Rombus forms and the lines are supporting the geometry and the style of the ADC Portfolio Night Logo.

©2018 Anna Chechetka