Nespresso | Nespress-o-meter

Digital campaign, 2015
Role: Art direction, concept (partly)
Agency: MRM//McCANN


#Nespress-o-meter was an idea for an online campaign supported by print. On the campaign landing page users could find out what type of Coffee Aficionados they are by choosing how much coffee and how much milk they prefer. They could also share their result on facebook, invite friends and see what type of Coffee Aficionado their friends are. The campaign stayed as an idea and never went live.