The Style Grid

Branding, 2015
Role: Logo design, corporate identity, art direction

My task was to develop corporate design for a Swiss personal stylist Katrin Legandt The Style Grid. Katrin is lucky to have a great taste and feeling for fashion and an ability to be experimental and open-minded at the same time. As she loves clean and simple designs, she loves brave decisions and challenges. Seriousness and playfulness are perfectly balanced in Katrin. That is why I wanted to consider this qualities in the logo, which remains a symmetrical form and a simple sans serif font as well as handwritten lettering.

For Katrin’ branding I have chosen truly elegant colors - copper and deep blue, which work perfectly in the contrast with white - as well as Katrin’ favorite color - pink. This choice again emphasizes her multi-faceted personality.

For the business stationery we used different types of luxury paper and high-quality print. We worked with embossment, as you may notice, at colored edge business cards and envelopes. We have also produces stickers, where the logo is copper, and a stamp to be able to brand blank products.

Katrin loves her new corporate design and even produced a lamp for her office in the form of The Style Grid logo. For me it was a truly soul project and a big pleasure to work with Katrin.  
©2018 Anna Chechetka