I believe the best brands are built through a clear vision, strong concepts, and an intuitive understanding of audiences.

Anna Chechetka, multidisciplinary creative

Hi! I'm Anna Chechetka – a multidisciplinary senior level creative.

For over a decade, I have been shaping brands, products, and digital experiences by combining strategy, design, and storytelling into impactful identities. I have worked with global brands, cultural institutions, and startups, leading branding, advertising, UX/UI design, and creative direction across various industries.

With degrees in Business Management and Communication Design (both with honors), I merge business insight with creative vision to craft brands that are both visually compelling and strategically effective.

I have developed 360° brand concepts, physical and digital products designed award-winning campaigns, and managed photo and video productions, overseeing projects from concept to execution. Whether building a bold new brand, refining a digital experience, or crafting immersive visuals, I turn complex ideas into engaging, aesthetically strong solutions.

Skills & Expertise

Creative direction (Art), brand strategy, set-/graphic design, Ux/Ui, packaging design, illustration, styling, photography.

Languages

  • German (fluent)
  • English (fluent)
  • Russian (native)

Clients

Lidl, Opel, Amway, Nutrilite, Mastercard, Zurich Insurance, L’Oreal, Fresenius Medical Care, Heel, Schild AG (now Globus AG), Nestlé, Nescafe, Nespresso, DPD, Miele, Aldi, AIDS-Hilfe Frankfurt, SEB, Eli Lilly and Company, Chevrolet, BMW Motorsport, BMW Golfsport, BMW Yachtsport, BMW Jawa, Intel, Ipuro, Betty Barclay Fragrances, Maybelline, L’Oreal, s.Oliver, TRIANGLE, Weleda, Sagrotan, Thomy, X-Bionic, ABUS, Dynafit, Würth Modyf, Lindt, Oelea Olivenöl, IC3 GmbH, ZEITBILD Verlag, McCann Worldgroup, Very Matcha, Dreh & Trink + Twist & Drink, Rummelsberger Diakonie and many others.

People talk about me and my projects

More about ADVERTISING — MRM’s Anna produces winning Cannes blog
Lürzer’ Archive — Lidl Fan Cup / Winner in Facebook Campaign
Shorty Awards — Lidl Fan Cup / Winner in Facebook Campaign
Epica Awards — Lidl Fan Cup / Winner in Facebook Campaign
PR newswire — I am MRM

Awards

  • Deutscher Digital Award, Bronze in 2 categories (2015)
    Category: 1) Branded content - games, 2) Social (media) - social media campaign
    Product: LIDL FAN CUP - Play online. Shoot offline.
    Client: Lidl
  • Shorty Award, Winner (2015)
    Category: Best Facebook Campaign
    Product: LIDL FAN CUP - Play online. Shoot offline.
    Client: Lidl
  • Epica Award, Bronze (2015)
    Category: Branded games
    Product: LIDL FAN CUP - Play online. Shoot offline.
    Client: Lidl
  • McCANN Academy, representing Germany in a 1-week pitch contest withing IPG Network. The contest was held in Rome, Italy
    Client: Mastercard & World Food Programme
  • "MRM//McCann I am" Cannes-Test (formerly "I am MRM"), winner (2013) – Creative competition in the MRM//McCann Network worldwide
    Prize: Attending Cannes Lions International Festival of Creativity as a Young Lion
  • COMPRIX, finalist (2012)
    Category: Non Rx, Non OTC - Social Campaign Print
    Product: 25 Jahre Poppkultur
    Client: AIDS-Hilfe Frankfurt
  • International Graphic Competition FELICITY, winner (2010)
    Poster Design Competition
    Venice, Italy
    Exhibitions: Venice (2010), Tehran (2012)
  • VI Annual International Student Competition for poster design POST IT AWARDS, shortlist (2010) Poster Design Competition