BMW Golfsport – “Donut challenge”

Digital campaign, 2018
Role: Art direction, storyboarding, photoshoot supervision, concept 
Agency: Pascher+Heinz

Project Goal: Attracting attention and raising brand awareness.

To celebrate the 30th BMW International Open, we partnered with BMW to create the “Donut Challenge” – a unique event where BMW Golfsport and BMW Motorsport came together.

Three professional golfers – Max Kieffer, Florian Fritsch, and Nicolai von Dellingshausen – each had 30 balls to hole from 30 meters while professional racing driver Timo Glock was drifting in circles around the hole, creating an exciting obstacle.

The photo and video content from the event was used in a social media campaign on Facebook and Instagram, engaging audiences and highlighting the synergy between precision in golf and motorsport. Additionally, it served to draw attention to both of BMW’s sporting divisions.